Zagg Brands

UI / UX DEsign & Ecommerce

Project Description

Digital transformation &
e-comm redesign.

ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. With some recent acquisitions and an amazing product portfolio including screen protection, power management solutions, mobile keyboards, cases and personal audio. It was important for ZAGG to offer its customers a unique shopping experience. An ecommerce experience that enabled the company to offer all of its amazing products under one roof.

Digital storytelling and commere.

The toughest challenge of this process was discovering a visual solution to connecting all 6+ brands into one experience. Since each brand had a strong archive of lifestyle imagery, the next approach was to build common elements and features throughout the entire site. Allowing imagery and content to set the tone and tell the story of each individual brand. Creating an experience that is cohesive, responsive and adaptive to ZAGG's future growth.