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Shock Doctor image of football athletes.

Homepage Redesign

Challenge
The football community is highly aware of Shock Doctor's goods. providing top-notch protection to athletes all over the world, including a few well-known NFL players. The cool factor, making a statement, and sticking out are always at the top of the list when it comes to consumer athletic goods. In addition to being difficult, improving the brand' digital aesthetics and targeting a younger demographic was also a little different from the design aesthetic I was used to.
Approach
My initial strategy for the homepage redesign was to gather as much data and insight as I could to understand what customers were buying and looking for from the brand. giving me the freedom to create a homepage that provided everything Shock Doctor has to offer while also catering to Shock Doctor's loyal customers.
Increased Conversion Rate
10%
Increase In Sales
23%
Shock Doctor background image of football athletes with mouthguards.
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