The football community is highly aware of Shock Doctor's goods. providing top-notch protection to athletes all over the world, including a few well-known NFL players. The cool factor, making a statement, and sticking out are always at the top of the list when it comes to consumer athletic goods. In addition to being difficult, improving the brand' digital aesthetics and targeting a younger demographic was also a little different from the design aesthetic I was used to.
My initial strategy for the homepage redesign was to gather as much data and insight as I could to understand what customers were buying and looking for from the brand. giving me the freedom to create a homepage that provided everything Shock Doctor has to offer while also catering to Shock Doctor's loyal customers.