Nathan Running

Overview

The goal of this project was to refocus Nathan on what it does best: hydration and running essentials. Post-COVID, the brand had drifted toward apparel and lost touch with everyday runners. The refresh introduced a new creative direction anchored by Run For All, now the brand’s core slogan, bringing a more relatable, realistic approach to running while reconnecting Nathan to its performance roots.

The work spanned a full omni-channel refresh, including e-commerce, photography (studio and lifestyle), email, social, and Amazon. The result struck a balance between approachability and elevation, giving Nathan a more premium look and feel without losing its authenticity or accessibility.